Management direction and purpose.

Every company needs direction and purpose. Defining our purpose requires clarity of vision, focus on a mission, and development of a solid business strategy. Defining a purpose forms the foundation of any idea, concept, or company. It defines who we are.

We are Broker Direct®. You are the brand™.

Our vision - QUALITY

'The highest quality of service in the real estate industry'

• We are committed to providing consumers of real estate services with the highest professional standards in the industry.
• We are committed to building an association of real estate sales professionals that share our vision and values.
• We are committed to building a profitable environment with everyone associated with Broker Direct®.

Our mission - PEOPLE

'Focus on the quality of our sales associates'

• We understand that attracting the best people is the most important mission in our pursuit of the highest quality of service.
• To achieve our vision of quality we are committed to establishing higher standards for all of our sales associates.
• We focus on building and maintaining a sales association consisting of real estate professionals that exceed our high standards.

Our strategy - PROFIT

'A profitable environment for everyone'

Profits follow quality. Our belief is that profit may be personal and professional as well as financial. We are committed to developing a strategy that supports profitable relationships for:

• Our customers - the sales associates
• Our customer's customer - the consumer of real estate services
• Our employees
• Our business partners and suppliers
• Our shareholders

Our brand - BROKER DIRECT®

'Becoming A Broker' & the 'Direct Business Model'

By combining these two strategies we are able to provide experienced real estate professionals with an affordable high quality brand - we are able to provide a 'profitable environment for everyone'. A profitable environment enables us to attract experienced and established real estate professionals, which allows us to 'focus on the quality of our sales associates'. By attracting high quality sales associates, we are empowered to achieve our vision of providing 'the highest quality of service in the real estate industry'.

We are Broker Direct®. You are the Brand™.

Specialized Services

The traditional office/franchise model is under increasing pressure. Profit margins have been reduced substantially. To maintain profits many companies are creating new services and concepts in order to increase revenues. At Broker Direct®, we don't believe in providing services that do not have a direct benefit to our sales associates. We only offer services that are essential to profit. We specialize in brand management, trade advice, and trade processing. All other services are outsourced wherever possible. This ensures that we stay focused and provide great service, while at the same time keeping fees low.

Consistent Brand Management

Many corporations have difficulty controlling the quality of their sales associates because that decision is often made by the office franchise. For example, a real estate company may sell two franchises in two markets. Each franchise may have a different method of recruiting. One franchisee may focus on the quality of the associates and the other may focus on recruiting the highest number of associates. Since we do not have office franchises, we are able to recruit all of our sales associates directly from the corporate level. This allows us to manage our brand more effectively across multiple markets. Consistent brand management is vital if your goal is to be affiliated with a high quality brand.

Brokers & Co-founders

JEFFREY CHAPMAN
Broker & Co-founder
jeff@brokerdirect.com

Jeff has the primary responsibility of managing sales and service for Broker Direct®. He is a licensed Realtor® with over 25 years experience. In addition to being a top producing salesperson, he was also an award winning office manager. He is an active participant in industry efforts to improve the quality and standards of service by its members. Jeff has volunteered his management expertise to the London & St. Thomas Real Estate Board. He has served as Chairman of the Ethics Committee and has also been an active member of the Discipline Committee. He is highly regarded in the industry for his professional standards and proven track record.

ROBERT CHAPMAN
Broker & Co-founder
rob@brokerdirect.com

Rob has the primary responsibility of managing marketing and operations for Broker Direct Real®. He has over 10 years experience in the real estate industry. Prior to starting his career in real estate, Rob held a senior management position in marketing for a large national retailer. Rob also has extensive background and knowledge in franchising with both franchisees and franchisors. His experience in advertising and promotion helped Rob to quickly establish himself in the real estate industry. With a strong background in marketing communications, Rob has provided focus to brand management and concept development with the direct business model.